As a dedicated manager, Tamara spearheaded the development and management of many young people including her son, Xiuhtezcatl Martinez, who as a young child became a prominent global youth activist, musician, speaker and author. Tamara’s work encompassed public relations, strategic planning, partnerships, branding deals, international outreach and speaker bureau agent.
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Tamara worked alongside Penguin Random House on her teenage son’s book, We Rise; Earth Guardians Guide to Building a Movement that Restores the Planet. She coordinated interviews with renowned individuals and secured a back-cover endorsement from Leonardo DiCaprio. Tamara shepherded the project from manuscript to publication and participated in the early storytelling and editing. We Rise is used in high schools and universities nationwide.
 
Tamara is widely credited with being a global influence in elevating the youth voice and reaching diverse audiences worldwide.